Have you ever had a salesperson talk you out of a
sale with their rapid fire, slick presentation? It’s more common than you think.
Even seasoned salespersons can talk too much and not know when it’s time to let
you digest the details. Imagine a salesperson who knows when to shut up! We
have all experienced such a salesperson at one time or another and it can be
quite annoying. Remember, their objective is to sell you.
The key to your getting the most out of your
purchasing experience is taking control. Do not let salespersons dominate,
rather be prepared. You are the decision maker and you should make the decision
only when you have all the information, are fully informed and comfortable with
the total experience and subsequent purchase. Here are a few tips to help you guide your
salesperson’s presentation so you can get what you need to make an informed,
educated decision without all the “razzle dazzle:”
Did
they clearly overcome your objections?
Before your appointment or meeting, prepare a list
of questions you will want answered and make sure the salesperson is able to
address each one clearly, concisely and to your satisfaction.
Were the features and benefits sufficiently
identified?
Understanding the product or service being presented
is critical. Ask for literature, a link to the manufacturer’s website and technical
data sheet. Ask the salesperson to review the information with you so your
questions may be answered and you are well informed.
Did
they contrast their product and offer with that of a competitor who may have
provided an alternative offer?
If you have another offer on the table from another
company, ask the salesperson to contrast the 2 offers and define what differentiates
theirs from the competitors.
Is
the price of the offer easy to understand and broken down by line item so you
can determine what you are paying for?
Look over the proposal and ensure all that was
discussed as part of the total project or purchase is listed. Read the fine
print. Are there any penalties or fees associated if you decide to cancel? Make
sure you clearly understand the entire proposal before you accept the offer.
Are
you ready to accept the offer?
If you are completely satisfied with the
salespersons presentation, are fully informed and are comfortable about the
deal; sign. Otherwise, take a breather and reevaluate the offer at a later
time.
Salespeople are an essential and important aspect of
any complex purchasing decision. Without them, mush of what we see on the road,
in our kitchens and in our yards would not be possible. Salespersons push the
economy forward. But, in their excitement and zeal to do so, can also talk too
much. Tell them to shut up, take control and make the most of your purchasing
experience. You will help yourself, enlighten your salesperson and keep the “razzle
dazzle” better suited for a carnival to a minimum. Happy purchasing!